Every year, Max I. Walker customers donate dresses – prom, wedding, bridesmaid, cocktail and other formal gowns – at locations all across the Metro, and then Max I. Walker’s employees generously clean, press and store them. Once ready, the dresses are sold at the Ultra Chic Boutique dress sale event. From 2007 to 2017, the proceeds were donated to the Open Door Mission's Lydia House.
Starting in 2018, the Max I. Walker family began partnering with the Nebraska Alzheimer's Associationfor the Ultra Chic Boutique. At the 2018, 2019 & 2020 events, they raised a total of nearly $60,000 for this worthy cause!
With the pandemic, there have been some logistical changes to this year’s February 5th event. To promote safety and distancing as much as possible, they are changing the format this year. Max I. Walker will require (no cost) reservations to be made online ahead of time and will do a timed entry of 25 shoppers per hour over the course of the day.
Steph Dorland and Casey Walker joined Mike Hogan on “Live & Local” to discuss the changes and let everyone know how much they appreciate the donated dresses and the opportunity to get fantastic dresses to waiting people at a spectacular price in order to raise money for a great cause.
More information and a sign-up link can be found at https://www.maxiwalker.com/ultra-chic-boutique/#shop.
