How To Embrace The Uncertainty Of A Pandemic

Sep 9, 2020

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We talk with entrepreneur and author Margaret Heffernan about how we can best survive — and even embrace — the chaos of a pandemic.


Margaret Heffernan, business leader, author and entrepreneur. Professor of practice at the University of Bath. Author of “Uncharted.” (@M_Heffernan)

From The Reading List

Excerpt from “Uncharted” by Margaret Heffernan

Excerpt from “Uncharted” by Margaret Heffernan. All rights reserved. No part of this excerpt may be reproduced without permission in writing from the publisher.

Financial Times: “Uncharted: How to Map the Future Together — a plea for fresh thinking” — “‘The sagacious businessman is constantly forecasting,’ said the great economist Irving Fisher, a man thoroughly convinced of the power of data to make the future legible.”

Medium: “Predicting the next epidemic” — “Something remarkable happened in UK media on Tuesday morning, around 650 am. Kate Jones, Professor of Ecology and Biodiversity at University College, London was talking about the wet markets of China and whether they should be banned, in order to reduce the risk of pandemics.”

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