LINCOLN, Neb. (AP) — Nebraska's still nice, and it's also still home to the good life.
State officials Tuesday unveiled the new state government brand: "Good Life. Great Opportunity." The Good Life line echoes a 1970s tourism slogan that still can been seen on some highway signs around the state. The new brand will appear on new state letterhead, online and in other official places.
Various state agencies will build off the Good Life line. The Nebraska State Patrol will use, "Good Life. Great Tradition." The Roads Department will make it, "Good Life. Great Journey."
The state's tourism slogan will remain "Nebraska Nice," but the governor is encouraging agencies not under his direct control to switch to the Good Life brand.
The Lincoln-based advertising firm Firespring was paid $62,500 to develop the brand.
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