From Newsboy to Adman to Woman-Owned, Bozell's 100 Years Embodies Change, Jackie Miller Explains

Jun 25, 2021

A hundred years ago, two Omaha newspapermen – Leo Bozell and Morris Jacobs started the advertising firm Bozell & Jacobs.  A century later, three women own the legendary firm in an industry that at one time was male dominated.

Jackie Miller, one of Bozell's owners and the Chief Marketing Officer, joined Mike Hogan on “Live & Local” to discuss the rich history of Bozell which includes culturally iconic campaigns, (milk mustache campaign, “pork … the other white meat,” and Boys Town’s "He ain’t heavy, Father, he’s m’ brother” rebrand), decades of adapting to the changing culture of America, and an evolution to become a woman-owned business.

More information about the firm or the book “From Newsboy to Adman: The Story of Morris E. Jacobs, Co-founder of Bozell & Jacobs” can be found at

Jackie Miller