Lung cancer is the #1 cancer killer of both men and women, but it’s the least funded because of the stigma associated with smoking.
When Jennifer Windrum’s mother was diagnosed with lung cancer, Windrum and her mom decided to start blogging about the experience.
Her mother had never smoked…so Windrum hoped to raise awareness that lung cancer can happen to anyone.
Windrum says she wanted to give her mom something tangible to hold on to for support during cancer treatments since she couldn’t be there.
That’s how SMAC was born. SMAC, or Sock Monkeys Against Cancer, is a socially-conscious company that was started through a crowd funding campaign.
“Everything has been a community effort, mainly online. I don’t think there’s anything that makes it more meaningful than to have regular people coming together for a common cause and bringing something to life so that we can help others who are dealing with cancer and bring them some comfort.”
The SMAC monkey crowd funding campaign ended successfully two weeks ago. Windrum raised the needed $35,000 to get SMAC up and running.