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sponsorships

College athletes in Nebraska may soon be able to sign endorsement deals with sneaker companies, car dealerships and other sponsors under a bill approved by lawmakers. Lawmakers gave the measure final approval on Tuesday with a 37-6 vote. The measure would apply to student-athletes at the University of Nebraska and its smaller state colleges. It would cover athletes in all sports, although Nebraska’s football, basketball and volleyball players are likely to have the most money-making opportunities.

Nebraska appears poised to allow college athletes to sign endorsement deals with sneaker companies, car dealerships and other sponsors after a measure cleared a major legislative hurdle. The measure advanced through the first of three required votes on Tuesday. It had bipartisan support in the officially nonpartisan Legislature. California last year became the first state to let college athletes use their status to make money. Other states are considering similar measures, though the NCAA has taken steps to address it on a national level.