Underwriting
Become a Business Sponsor
It's Good For Your Community and Your Bottom Line.
Reach a discerning and significant audience of listeners throughout the Omaha-Council Bluffs area.
An association with KIOS-FM with its long-standing reputation for social responsibility identifies your company as a civic and community-minded organization with an interest in the public that goes beyond simply selling a product or service.
Why It’s the Best Decision You’ll Make Today:
1. Audience
Influential. Intelligent. Decision Makers.
Around 60,000 weekly listeners trust KIOS as their source for news, jazz and much more. They're well-educated, affluent, and business-savvy, more likely to own homes and businesses, and they appreciate our underwriters' straightforward, non-commercial approach.
2. Environment
Don't get lost in a sea of commercials. We don't air any. In fact, we don't air more than two 20-second underwriting announcements per break.
3. Relationship
Your underwriting investment signifies that you are a civic and community-minded business that cares about quality products. 80% of public radio listeners say that their opinion of a company is more positive when they find out it supports public radio. 85% of listeners consider NPR "personally important to them." 77% of listeners take action in response to an NPR sponsorship announcement. 87% of listeners discuss content with family, friends and colleagues. **
To learn more, call (531) 299-9290 or email underwriting@kios.org.
Support our Underwriters:
Arts Center-Iowa Western Community College
Barbara Weitz Community Engagement Center
Bemis Center for Contemporary Arts
First Unitarian Church of Omaha
First United Methodist Church of Omaha
Friends of the Omaha Public Library
Metropolitan Area Planning Agency
Metropolitan Community College
Nebraska Children & Families Foundation
Nebraska Children’s Home Society
Nonprofit Association of the Midlands
Omaha North Hills Pottery Tour
Omaha Public Library Foundation
State Farm -- Andrea Maleki Insurance Agency, Inc.
The Arts Center at Iowa Western
University of Nebraska Board of Regents
UNO College of Communications, Fine Arts and Media
Do you want to see your business on this list?
The KIOS underwriting staff can help you design a schedule of underwriting announcements that meet your financial, marketing and philanthropic goals.
Did you find a broken link above? Please let us know.
**Sources: (On air reach) Fall 2018 ACT 1 based on Nielsen Nationwide, Persons 12+, Mon.-Sun. © 2018 The Nielsen Company. May not be quoted or reproduced without the prior written permission of Nielsen. (Online reach) Google Analytics, 3-month average, Jan-Mar 2019. (Engagement): (NPR Listeners) Lightspeed Research, State of Sponsorship Survey, March 2019; *NPR Impact Study, NPR Listens, January 2017; (NPR.org Users) Local-National Survey on NPR.org, May 2017; NPR Impact Study November 2015; (NPR Podcast Users) NPR All Podcasts Survey, April 2019.