As Nebraska and Iowa contend with historic flooding, the Nebraska Broadcasters Association is working with member TV and radio stations and the American Red Cross on a one-day fundraising event, “#NebraskaStrong Drive for Flood Relief,” to take place this Friday, March 22nd. The NBA kicked off the drive today with a $20,000 donation to the American Red Cross.
The statewide “#NebraskaStrong Drive for Flood Relief” will involve NBA member TV and radio stations across the state promoting the Red Cross phone number and website to facilitate audience donations. NBA President and Executive Director Jim Timm says phone banks will be open this Friday from 5 a.m. until 11 p.m. Timm says they expect call volumes to be high and asks that callers be patient.
The NBA reports a number of entities have volunteered time and services to bring the event to life. Omaha Steaks has donated the use of their call center which will be staffed by Red Cross volunteers. Personnel from the office of Nebraska Governor Pete Ricketts, the Nebraska State Patrol, the American Red Cross, KETV, and the NBA have all contributed time and expertise.
NBA President Jim Timm has also acknowledged the efforts of NBA member stations and their staffs since flooding risks arose last week. “This is what local broadcasters do,” Timm said. “News, weather, road closures, shelters – we work with law enforcement and other government agencies to update the public no matter the time of day.”
Timm says many member stations have collected water, clothing, toiletries, cleaning supplies and more, all part of what Timm calls an “overwhelming” response to calls to help those in need.
In a press release from the Nebraska Broadcasters Association, Ariel Roblin, Chairperson of the NBA Board of Directors and KETV President/General Manager said, “Broadcasters are committed to serving their community because they are a part of the community themselves. We tell stories that connect us and provide a pathway to help those in need throughout our viewer and listening areas, from all across Nebraska and into western Iowa.”
How to donate on Friday:
Call toll free: 1-844-278-8555
