Alina Selyukh
Alina Selyukh is a business correspondent at NPR, where she follows the path of the retail and tech industries, tracking how America's biggest companies are influencing the way we spend our time, money, and energy.
Before joining NPR in October 2015, Selyukh spent five years at Reuters, where she covered tech, telecom and cybersecurity policy, campaign finance during the 2012 election cycle, health care policy and the Food and Drug Administration, and a bit of financial markets and IPOs.
Selyukh began her career in journalism at age 13, freelancing for a local television station and several newspapers in her home town of Samara in Russia. She has since reported for CNN in Moscow, ABC News in Nebraska, and NationalJournal.com in Washington, D.C. At her alma mater, Selyukh also helped in the production of a documentary for NET Television, Nebraska's PBS station.
She received a bachelor's degree in broadcasting, news-editorial and political science from the University of Nebraska-Lincoln.
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The human brain has to really fight the lure of a discount. Companies know this and use many tricks to push our buttons. But there's a way to outsmart them. -
Americans say Black Friday is overhyped, but nearly 1 in 5 still plan to do most of their shopping then. This holiday season is expected to break shopping records.
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Remember Juicy Couture and Pier 1? They went under, but not all the way under. Someone still makes millions of dollars off these names. And the hunt for revivable brands is big business.
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More U.S. shoppers are buying into Halloween this year, scaring up a new spending record for costumes, decorations, candy and cute outfits for pets.
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With clothes cheaper than a latte, built for today's microtrends, Shein courts the same young women who launched the renaissance of thrifting and resale. Legal complaints about the company are many.
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The Federal Trade Commission and 17 states accuse Amazon of suffocating rivals and raising costs for both sellers and shoppers.
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Climate change, technological leaps, panicked insurers, the shifting sense of responsibility: All are powering the still-nascent, but fast-growing industry of preparing homes for wildfires.
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"We are serving a primal need of all human beings," Birkenstock's CEO writes to prospective shareholders. "We are a footbed company selling the experience of walking as intended by nature."
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For Hostess, the deal with the peanut-butter-and-jelly conglomerate is a sweet win after not one, but two bankruptcies.
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The company lost big sales in the U.S. after the boycotts over its collaboration with a transgender influencer. CEO says things have now stabilized "with signals of improvement" for the brand.
